EXPERIENCE

Irene Chubukova specialises in intellectual property protection and has extensive experience providing legal support to clients with respect to advertising and marketing campaigns. She has also successfully resolved administrative disputes with the Russian antimonopoly authorities regarding false advertising and unfair competition.

Irene has also participated in large due diligence projects, in particular, analysing risks related to intangible assets (IP) and proposing possible methods to reduce or eliminate such risks. She has represented clients in pre-trial and court proceedings in Russian courts of various levels on the protection of exclusive trade-mark rights and domain dispute resolution.

RECENT REFERENCES

Some of the recent projects in which Irene has been involved include:

• Legal due diligences of IP assets of a large Russian company producing a famous animated TV series;
• Successfully protected interests of one of the largest global and European electronics manufacturers before the Federal Antimonopoly Service of the Russian Federation with respect to spread of false advertising;
• Represented a shoe manufacturer before the Federal Antimonopoly Service in a dispute with a competitor using a similar logo in its business activities;
• Regularly represented a number of major FMCG companies on various matters related to trade-mark protection in Russia and labeling and advertising products in Russia;
• Participated in a project to develop and implement internal regulations for trade secrets for a large FMCG company;
• Prepared documentation for lotteries, contests, and other marketing activities
• Developed agreements on intellectual property rights, including assignment agreements, license agreements, and provisions on IP and trade secrets as parts of other agreements, including service and distribution agreements.
• Successfully resolved a number of disputes over trade-mark protection against the illegal use of domain names.

PUBLICATIONS

• Co-author of the collection “Intellectual Property and Advertising: Relevant Issues, Administrative and Court Practice” // Alpina Publishers, 2010. According to ozon.ru, the collection is one of the three best-selling books about advertising.
• “Bans on Advertising Medications, Medical Devices, Products and Services for Consumers” (co-authored), The Pharmaceutical Industry Journal, July-August 4/2008;
• “A Bitter Pill”, an article on the legal aspects of advertising medications in the mass media (co-authored), Rossiyskaya Gazeta, the “Economics, Pharmaceutical Market” Section, 22 April 2008, No. 87 (4644);
• “Evading the FAS”, an article on the legal regulation of advertising in regard to current legislation // Forum supplement to Vedomosti newspaper, November 2008;
• “Traffic Intersection”, on the legal aspects of placing advertisements on vehicles, including an overview of the SAC Resolutions dated 23 September 2008, The Advertising Industry Magazine No. 11 (November) 2008;
• “Product Placement vs the Law on Advertising”, an article dedicated to the legal regulation of placing goods/brands in TV programmes, movies, etc., Company Management Journal, 02 (81) February 2008;
• “Product Placement: Advertising Against the Law?”, The Marketing Management Journal, November 2007 (No. 11);
• “On Administrative Offences in the Information Environment” (co-authored), Administrative Law and Procedure, 2007;
• “The Concept of Advertisement under Current Legislation”, Law and Rights, 2009, No. 2.

EDUCATION AND PROFESSIONAL BACKGROUND

• Senior Associate, Intellectual Property, Hannes Snellman, Moscow, 2011 - present
• Senior Associate, IP & Advertising, Goltsblat BLP, Moscow, 2010
• Associate, Pepeliaev, Goltsblat & Partners, Moscow, 2006-2009
• Ph.D., Moscow State Academy of Law (MSAL), Moscow, 2010. Her thesis was entitled “Administrative Regulation of Advertising Activities in Russia”
• Law Degree, Moscow State Academy of Law (MSAL), Moscow, 2006